Honda Introduces Brio

NEW DELHI: Honda introduces itself to the budget car market with the new model named Brio, which is a compact car under the 5 Lakh segment. The model will be priced between 3.91 Lakhs and 5.1 Lakh for the premium car under the segment.

The car will be giving in tough competition to the competitors like Hyundai i10, Maruthi's Wagon R and Chevrolet's Beat, which does fall under the same segment. The company also targets an export of auto parts to a sum of Rs 112 crore this fiscal, Honda is currently doing business in collaboration with Siel and Honda Siel parts are already in demand.

HSCI CEO and president, Takasi Nagai was excited with the launch of Brio and mentioned that the car is designed for specific customer needs. Currently the company plans to give in four variants, the company representatives did mention that at the moment 70 percent of the parts are created in India and it hopes to reach 90 percent by the end of this year. This is how the company plans to keep the price low.

Honda Brio engine comes in only one model and that is 1.2 liter Ivtec that is used in Honda Jazz. Its 4 cylinder unit makes 90 Bhp of power at a lofty 6000 rpm while the torque figure is 110 Nm at 4800 rpm.

The design of the model resembles the leading brands like Maruti or Chevrolet's Beat, but the innovation is the full glass pane on the rear which does seem to be exclusive to the car. The car does have a 14" wheels although the price of alloy wheels might still depend on the variant.

Does have a promising video to boast its grip in the market!