NEW DELHI: After a brief wait when the TRAI rules were implemented, the tele-marketing calls are back in full swing. There has been slow increase in the count of messages that are being sent to the mobiles and they are just starting up. The reports are also strong that apart from messages there are also calls being received from banks, realtors, other service providers and many more.
Sandeep Sinha, an entrepreneur said "It started with the campaign for Sauna belt and the count gradually increased and I am now receiving almost the same count of messages as I did prior to the new TRAI regulations".
The TRAI had implemented strict rules for DND services seems to be having loopholes. The TRAI had advised the operators to specify codes for the messages that get sent, but the trend now is that the messages received does come with company name which clearly indicates that the loop holes are being violated. The recent step was from Vodafone, who did charge penalty to the providers for abusing the DND rules and had submitted Rs. 50000 as fine to TRAI.
But the steps has not been much to effect, the TRAI had announced a fine of rupees 25000 to 2.5 lacs depending on the stage of violation but this rule is again being violated and there is little done against the rise in the count of calls. Seena Raj, 24 said "I have been receiving the calls from 2 days after the new DND regulations, I have not set DND to allow marketing calls, but I still do receive them from a wide range of marketers including NGO's requesting donation".
The only rule that is in effect is the one applied to customers for limiting 100 sms per prepaid SIM card and 3000 messages per month for postpaid users. Sanjeev Mishra, a professional said "The count of commercial messages are back to where they used to be but the limit on my phone has forced me to purchase an additional SIM, there has to be something done towards this".
Another trouble with the new regulations in place is the confirmation messages that people used to receive on financial transactions and bookings. Now you will have to call out to verify that the booking is done or not.
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