NEW DELHI: Whisky connoisseur and lifestyle consultant Sandeep Arora is busy preparing for a whisky appreciation session he will conduct at The Spirit of Nero - the first exclusive women's whisky club in India - in Delhi's Le Meridien hotel later this week.
The event should see a lot of women entrepreneur's, corporate honchos, artists and diplomats, are expected to attend the late evening event that will discuss the correct style of nosing the drink, choice of pre-dinner and post-dinner whiskies, and glassware options among others. Young urban women are the new toast of several spirits makers and bar owners, who are creating exclusive clubs and organising cocktail workshops, appreciation sessions and by-invitation events to win over the ladies.
Companies say these urban woman guzzlers are evolved and not amateurs. Diageo, the world's largest spirits maker with brands such as Johnnie Walker scotch whisky and Smirnoff vodka, says urban women in India show a great deal of sophistication in the choice of liquor.
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