The New DND Guidelines

New Delhi: From today 27th of September 2011, the new guidelines for Do-Not-Disturb services are in effect which are set by TRAI or Telecom Regulatory Authority of India. The guidelines have been formulated considering the privacy of each individual and to avoid spam calls or text messages on to phones. The previous attempt towards the same goal in 2007 had failed terribly, when the government had prepared a Do Not Call Registry. This time TRAI has made more strict stance and this new set of guidelines does give hope that the rule will be more strict.

Although this new rules had missed many guidelines, there is still high hopes on its implementation and further the TRAI has revamped the registration norms for telemarketers. The following are the effective guidelines:

• Each telemarketer will be assigned with a distinct series of number starting from 140.
  
  
• The penalty has been increased from Rs. 500 to 25000 and on the sixth penalty the fine can be as high as Rs. 2.5 lakhs.
  
  
• Telemarketers can be blacklisted for two years following the sixth violation. This means that the service providers will be barred from providing any telecom resource to the blacklisted marketers.
  
  
• There will be restriction on the count of SMS or text messages from phones. The limit for prepaid users is 100 per day and that for postpaid customers is 3000 per month.
  
  
• No Calls or messages will be permitted from Telemarketers from 9 p. m. to 9 a. m.
  
  
• Dial or send an SMS to 1909 to register with NCPR or register at www.nccptrai.gov.in
  Choose categories of commercial messages/ calls to be blocked. Those already registered with National Do Not Call Registry (NDNC), need not re-register.
  
  
• The following categories of messages are blocked:
  
  
  * Banking & financial products
  
  
  * Communication & entertainment
  
  
  * Tourism or leisure
  
  
  * Consumer goods
  
  
  * Automobiles
  
  
  * Real estate
  
  
  * Education
  
  
  * Health

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